Rabbit.micro.blog

I have a love-hate relationship with media buyers. They come in two flavors: First, there’s the rare, strategic media person who understands your marketing objectives and executes and measures smart campaigns to support them. When I find this person, I cling to them for survival. Then there are the beautiful and articulate ones who really don’t understand or care about marketing, but simply adore a nice lunch with the media sales reps. The latter scares me, but the former understands the differences between apples and oranges.